"Price Tag" is a song by English singer-songwriter Jessie J, featuring American rapper B. o. B. It was released on 25 January 2011, in the United Kingdom as the second single from Jessie J's debut studio album, Who You Are (2011). "Price Tag" was written by Jessie J, Dr. Luke, Claude Kelly and B. o. B, and it was produced by Dr. Luke. It serves as the album's lead single in the United States. An official remix features British rapper Devlin. The song debuted at number one on the UK Singles Chart. Elsewhere, the single also topped the charts in Ireland and New Zealand, becoming Jessie J's first number-one single in all these countries and her native United Kingdom. In the United States, "Price Tag" peaked at number 23 on the Billboard Hot 100. Additionally, the song charted at number one in nineteen countries, becoming Jessie J's biggest hit to date. The song was also the biggest-selling collaboration of the year in the UK. At the 2012 Brit Awards, "Price Tag" was nominated for Best British Single.